Senior Website Product Manager

3 minute read

Webflow is a visual web development platform that empowers non-coders to create incredible experiences for the web.

We’re looking for a Senior Website Product Manager to establish the vision and roadmap of Webflow’s website experience — digesting the overarching company strategy, identifying gaps in our current website, and executing against levers that maximize business growth. You’ll develop hypotheses based on quantitative and qualitative data, and validate them through experimentation.

About the role

  • Location: San Francisco, remote, or either
  • Full-time

As a Senior Website Product Manager, you’ll…

  • Play a key role in building the vision and roadmap for our website experience program.
  • Own the end-to-end website experience and strategy, from identifying levers, to implementation, and reporting.
  • Partner very closely with our Product Marketing, Data Analytics, and User Research teams to collect qualitative and quantitative data to support overarching user-level and business-level hypotheses.
  • Partner closely with our Engineering and Web Design team to build a solid roadmap with strong impact and delivery estimations.
  • Develop internal processes that help the team to prioritize the right efforts.
  • Build and implement a framework that enables the team to run experiments, understand learnings, and move business metrics.
  • Identify key metrics and KPIs to monitor and partner with our Analytics team to build reporting dashboards.
  • Work closely with Activation and Monetization teams to align roadmaps and drive impact across the funnel.

That said, these responsibilities are just the start! At Webflow, we encourage you to contribute wherever your interests take you — and shape your role accordingly. And this isn’t just a philosophical bent: we actually give you 4 hours a week (10% of the work week) to pursue passion projects outside of your role responsibilities.

About you

You’ll thrive as a Senior Website Product Manager if you:

  • Have experience on product management, website strategy, or conversion rate optimization roles.
  • Have experience building the foundations of product/website functions, and developing roadmaps.
  • Have experience partnering closely and enabling engineers and designers to operate with a high degree of focus.
  • You are experiment and hypothesis driven, with a strong ability to digest ambiguous problems and build simple tests to validate solutions.
  • You have an understanding of A/B testing frameworks and sample size calculations.

If you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

About us

At Webflow, we believe that what we’re doing doesn’t define our success — so we focus on our “why” and “how”:

Our Mission

To empower everyone to create for the web — and lead impactful, fulfilling lives while we do it.

Our core behaviors (how we act)

  1. Earn customer trust
  2. Get it done, do it right
  3. Practice candor with care
  4. Dream big, ship often

Our commitments to you

  • We’ll pay you! This is a full-time, salaried position that includes equity
  • We’ll invest in your physical and mental well-being with health, dental, and vision benefits and a monthly stipend for health and wellness expenses
  • We’ll pay you to take a vacation … seriously. We’ll give you a $1,000 bonus for taking your first vacation with us that is more than 5 days
  • We offer flexible parental leave
  • We provide remote employees with the equipment they need to create a great remote work environment
  • We will offer you the support you need to help you grow as an impactful Website Product Manager and a human being 

Ready to apply?

If you share our values and enthusiasm for empowering the world, we’d love to review your application! We promise we do take the time and care to review every application we receive. However, as much as we wish we could interview everyone who submits an application, we cannot guarantee an interview or feedback due to the unprecedented volume of applications we are receiving today. We are rooting for you, and hope you do consider applying.

Note: You’ll need valid U.S. work authorization to join us.

Apply Here