Global Web Marketing Manager

We are looking for a data-driven, strategic Global Web Marketing Manager who will be responsible for helping to lead innovation and optimization of our global website for acquisition. This role will help lead cross-functional teams to build scalable web templates, playbooks and governance, using quantitative and qualitative data to inform hypotheses and recommendations. This will include developing a deep understanding of global paid and organic traffic patterns for Mailchimp prospects, our product line up and dependencies, and levers that convert free customers to paid.

Qualifications

• You have 5+ years experience in B2SMB or B2C marketing, especially web focused, in the Martech, SaaS, cloud or mobile technology industries; CMS (Content Management System) experience a plus
• Proven ability to create requirements and actionable updates from analytics and insights
• Proven experience in merchandising and optimizations on B2C and/or B2B websites; experience in large scale website builds a plus
• Ability to craft business cases to influence and advocate with different cross-functional partners
• Proven ability to meet financial goals using growth and experimentation tactics
• Experience working with and influencing product development teams and product roadmaps, and functions like product management, engineering and UX design
• Experienced marketer that understands how to use the full marketing toolkit
• Ability to educate, communicate, and influence team members at various levels within the organization
• Proficient in Web Analytics tools such as Google Analytics
• Excellent project management skills and ability to align efforts across multiple department
• Self starter that is comfortable initiating and leading efforts, projects and programs
• You thrive when building something new – rather than running from ambiguity, you embrace it as an opportunity

Responsibilities

• Help lead web cross-functional team (Product, Design, Engineering, Analytics, CX) to revolutionize our website to meet and exceed our global free and paid conversion goals
• Partner closely with the larger Web Marketing team to understand campaign, traffic, and site engagement trends to optimize and build best practices across the customer journey
• Collaborate with the rest of Acquisition Marketing team (Paid Media, SEO) and Lifecycle Marketing teams to understand global traffic trends and build experiences that support campaign KPIs
• Work with Product Marketing, Campaign, UX and Content Strategy teams to build requirements for modules and templates for a variety of segments and audiences
• Work with Analytics team to compile weekly business reviews and insights on prospect web behavior, and make recommendations for optimizations and experience changes
• Partner closely with Product Management and Web Ops to build short and long-term roadmaps to deliver on business and customer goals

Apply Here