Senior Associate, Ad Operations

Blavity, Inc. is a venture-funded technology and news media company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, and unique experiences. The company has grown into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity News, Blavity Politics, 21Ninety, AfroTech, Travel Noire, and Shadow & Act. Assembled of passionate, high-energy, and focused rock-stars, our Blavity, Inc. Team executes our values at the forefront of mind: Love of Community, Transparency and Communication, Collective Responsibility, and Fail Fast. Blavity, Inc. is continuously looking for new team members to help us continue to scale, cultivate our community, and advance our strategic direction.

Job Summary:

Blavity, Inc.’s Ad Operations team is seeking a Senior Associate, Ad Operations to ensure that all direct campaigns go live on time and deliver in full. In this role you will be a key touch point for the Sales teams, enabling them from a technical standpoint. This is achieved through the trafficking of campaigns, managing performance and delivery once campaigns are live, and handling client reporting.

Responsibilities:

• Proactively review campaign assets (Creatives, IOs and tags), identify potential errors, and troubleshoot as necessary.
• Traffic campaigns in Google Ad Manager and other ad servers.
• Set-up and troubleshoot programmatic campaigns (PG, PMP and Preferred Deals).
• Work with Sales and Client Services to ensure creative work as designed and adhere to our advertising specifications.
• Work closely with Client Services, Ad Operations, and Sales teams to ensure direct and programmatic campaigns start on time.
• Responsible for managing campaigns to optimize their pacing and performance and provide reports to clients, Client Services and Sales teams.
• Analyze campaign data and make optimizations to campaigns to meet the Client’s campaign goals.
• Generate weekly campaign reporting and make recommendations for optimizations.
• Generate partner site pageview, impression and revenue reporting.
• Assist in debugging technical issues.

Qualifications:

• Education: Bachelor’s Degree or equivalent
• Required Experience:
  • 2-3 years experience in Publisher Advertising Operations
  • 2-3 years experience using Google Suite to traffic, troubleshoot, manage and optimize campaigns
• Preferred Experience:
  • A strong track-record of supporting Sales teams operationally, as well as successfully aiding remote teams across multiple time zones.
  • An expert understanding of rich media and standard advertising formats including their setup and implementation
  • Familiarity with Salesforce workflow as it relates to responding to RFPs (media plan requests)
• Technologies: Fluent in Microsoft Office, Google Suite, Google Ad Manager, Staq, SSP dashboard; advanced level data and spreadsheet skills
• Additional Qualifications:
  • Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
  • Comfort with ambiguity and a proven love for transforming unorganized/complex data into rigorously structured, insight-oriented solutions
  • High-energy, company first, positive attitude: must be motivated to work hard in a fast-paced environment
  • Excellent communication and analytical skills; outgoing and sociable; willing to wear multiple hats
  • Naturally detail oriented, with an obsessive need to document and communicate findings
  • A healthy appreciation of GIFs and black culture

Details: This is a fully remote role. Candidates must be able to work at least 25% in alignment to Pacific Time Zone.

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