Lead, Social Media

As the RoundGlass community grows, you will build and coordinate an international team. The successful candidate will be experienced in growing a brand, establishing a community, owning all aspects of paid social, working with influencers, cultivating superfans, and enhancing engagement. You will be responsible for all consumer facing social touchpoints, serve as the voice of our brand, and manage all associated communications. You must be able to anticipate the needs of the community along with demonstrating the ability to problem-solve and create opportunities throughout.

What you’ll do:

• Create and present social media and community strategy business plans to an executive team
• Cultivate impactful social activity that leads to an improvement in brand favorability and trust
• Partner with internal teams to execute integrated social activity for brand and product campaigns
• Establish an ownable social strategy and editorial approach that delivers beats of always-relevant social content aligned with our marketing objectives
• Manage our global editorial calendar to ensure consistency across key markets, helping translate global strategies into locally relevant campaigns and content
• Communicate social success through data storytelling
• Find and identify key trends and culturally relevant moments that can serve to bolster and elevate the RoundGlass brand
• Drive platform innovation based on feedback from users
• Collaborate with Product team to socially optimize every element of the user journey
• Work closely with Content, Marketing, and PR teams to drive traffic to the platform
• Set, plan and implement cohesive social media campaigns and strategies that work in tandem with other facets of digital and email marketing
• In collaboration with Marketing, shape SEO (Search Engine Optimization) and SEA (Search Engine Advertising) strategy
• Other duties as assigned

Who we’re looking for:

• 7-10 years of work experience as a Social Director, Community Director, or similar management role
• Fluency with all relevant platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, TikTok, and other relevant scheduling and tracking platforms
• Solid understanding of paid, earned and owned media integration as it relates to social media programs
• Deep understanding of how brands should use social to show up authentically
• Specialist in developing social marketing strategies that are native to each channel and that can deliver tangible results
• Experience managing relationships with talent, external and internal agencies/design teams to brief and manage original content
• Ability to collect, analyze, and use social data to inform decision making
• Experience running influencer campaigns and how to utilize them to extend social campaigns
• Flexible, with the ability to excel in a fast-paced environment
• Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
• Ability to work effectively in a global organization, across cultures and time zones
• Ability to work outside core business hours as needed