Sr. Analyst, Paid Search Analytics

We are looking for a talented, motivated & data driven media specialist to join Liberty Mutual Insurance’s in-house Media team, Bedloe, specializing in Paid Search execution and analytics. This team member will be accountable for both campaign management across our main insurance products & brand (incl. daily tracking, performance optimization, and monthly budgeting) as well as driving forward our team’s key strategic priorities. Candidates must be comfortable working in a rapidly evolving space with imperfect data, be capable of creating & articulating a defensible point of view and be proficient when implementing and executing campaigns directly with partners as the primary relationship owner.

In this role you will:

• Be a core member of Liberty Mutual’s in-house media buying team, partner with peers to develop holistic media execution across Paid Search. Manage, monitor, and optimize various accounts and provide strategic insights to improve efficiencies and increase scale.
• Own Monthly/Weekly/Daily campaign performance tracking, budget management, and key KPI tracking (including conversion, profitability & cost per acquisition). Ensure targeting and bidding strategies support larger tactic goals, proactively analyze, recommend, and implement sophisticated campaign optimizations.
• Build relationships and collaborate effectively across key internal and external stakeholders, including creative, channel, modeling, and platform partners (i.e. Google, Bing, etc.).
• Utilize a variety of tools and sources to conduct analyses that will inform media optimizations and quantify business value of campaigns and present findings to management.
• Build subject matter expertise in a rapidly evolving space and seek out new and creative opportunities to grow and optimize overall marketing spend.

• Bachelor’s degree or equivalent experience in addition to 3-5 years of relevant experience.
• Highly effective analytical, critical thinking, planning, organizational, decision making, and communication skills.
• Strong relationship management skills.
• Preferred experience analyzing key media metrics and conducting testing/pilots using a disciplined and data driven approach.
• Preferred experience using data sources/querying tools (SAS/SQL, Excel, Power BI).
• Preferred experience working in Google Ads and Microsoft Advertising.
• Understands key media metrics and a disciplined approach to testing and running pilots