Marketing Operations Manager

Lifecycle Marketing at Dashlane is a team of CRM, Demand Generation and Marketing Operations Technologists that shepherd customers throughout their journey from prospect to true fan. We use an evolving mix of marketing tech to deliver timely relevant messages that engage customers across the platforms and devices they use. We advocate for a smooth customer experience using data to validate our hypotheses and demonstrate our impact. We succeed when we drive customer and revenue growth.

About the role:

In this role, you will lead B2B marketing operations initiatives that increase MQLs and fuel sales pipeline (SQLs) in order to drive revenue. You will collaborate with Marketing, Sales and Revenue Operations to score and route leads. You will also own the Lifecycle Team’s marketing tech stack including our suite of CRM and demand generation tools.

This role can be either in person our New York office, or work remotely in the US. We offer relocation support.

At Dashlane you will: 

• Create and manage the lead funnel/customer management (define, scoring, handoff, routing, health, tagging and performance reporting)
• Own the marketing team’s tech stack; manage the selection, integration and business case development for new and existing tools
• Oversee the end-to-end quality assurance and hygiene of lead data from data capture to database storage
• Use performance data to drive opportunity assessments that inform new marketing and sales initiatives
• Own and manage any other ops-related projects, which includes but not limited to supporting new vendor integrations and GDPR/CAN-SPAM compliance

Requirements:

• 4+ years of experience in marketing operations, preferably at a B2B SaaS company.
• 2+ years experience as an advanced Marketo user and skilled at integrating and configuring tools, campaigns, and data flows
• 1+ years experience in Salesforce

We’re Also Looking For:

• Marketo expert certification preferred
• Experience creating marketing reports/dashboards, utilizing strong analytical skills and attention to detail, in order to guide strategy and influence stakeholders
• Comfortable working with a spectrum of technical/non-technical people as well as all levels of an org chart
• A systems thinker with a high level of organization skills
• Self-starter and adaptable – you enjoy the process of discovery and creating processes
• Curiosity to learn more paired with the ambition to take ownership
• A coachable nature with a hunger to grow
• Collaborative teammate with proven ability to execute a vision through listening and using data to inform decisions
• Clear and concise communication skills

Apply Here