Senior Copywriter

The Senior Marketing Copywriter reports to the Manager, Marketing Copy. This position is responsible for working with line of business marketers to develop product positioning; thought leadership content; social storytelling; video scripts and marketing copy for all materials developed in support of Assurant business units and consumer-facing collateral for client brands.

Responsibilities

Copywriting — 50%

• Develops accurate, effective and legally compliant marketing copy in support of the objectives of the organization and its lines of business, including product marketing, event marketing and business development content.
• Writes and edits digital copy for social, web-based and mobile applications and programs based on approved marketing messages using digital best practices.
• Expert in Assurant’s brand voice. Builds compelling product, topic and campaign positioning that measurably improves engagement with target audiences and supports the brand.

Subject Matter Expert — 30%

• Works with line of business marketers to understand line of business objectives, marketing key messages and product specifics.
• Works with line of business marketers to develop content strategy.

Teamwork — 20%

• Works with the design and video team to execute top quality creative content, ensuring that content is fit for purpose and channel.
• Works with line of business and SMEs to ensure creative copy captures the essence of the marketing strategy as well as the brand voice and tone.
• Works with Copyeditor and Proofreader to ensure all copy is accurate and error free.

Basic Qualifications

• Four-year college degree majoring in English, Advertising, Communications or Journalism
• Minimum six years copywriting experience for agency or in-house corporate creative team
• Thorough understanding of copywriting for digital channels
• Thorough understanding of AP Style
• Able to collaborate with designers and marketers, serving as a strategic marketing partner
• Understanding of the principles of scriptwriting. Able to work with videographers and motion graphics designers to deliver scripting fit for purpose
• Creative writing samples that demonstrate originality, innovation,
• problem-solving, personal expression and results-oriented content
• Proficiency in Mac and Microsoft Office suite, Adobe Creative Suite, Adobe Acrobat Pro DC

Preferred Qualifications

• Highly organized
• Self motivated
• Able to manage multiple projects
• Strong attention to detail
• Good communicator
• Good interpersonal skills
• Deadline driven
• Works well under pressure
• Interested in current events, commerce, popular culture and advertising trends and techniques.
• Willingness to meet with internal clients to discuss their requirements and messaging
• Eager to learn about the insurance industry, Assurant’s place in the market, our customers, end consumers, various products and services, target audience and competitor activities.
• Creative brainstorming of ideas and concepts
• Marketing experience working in a regulated industry such as insurance or banking
• Experience working in a corporate environment