Product Marketing Manager, Lending

Do you have a passion for products that make a positive impact in the world? Are you skilled in crafting positioning and messaging that articulates value throughout the customer journey? Do you want to join a rapidly growing, high-impact team?

At Tala, product marketers are the voices of our customers, the masterminds of our messaging, and the accelerators of customer adoption and retention. You’ll be responsible for developing and delivering customer-centric experiences that build enduring relationships, and drive conversion, engagement, retention, and loyalty.

As a key member of the Tala Product Marketing team, you will be responsible for launching new financial products across our global markets and building exceptional customer experiences grounded in a deep understanding of our customers’ lives. In this role, you will own positioning and messaging, customer journey mapping, retention and retargeting campaigns, and product launches at a global level, working in close partnership with Product Marketers based in the Philippines, Mexico, and Kenya.

What you’ll do

• Drive messaging and go-to-market planning of new products and services tied to clearly defined success metrics
• Partner with lifecycle marketing to build, manage, and execute end-to-end customer communications campaigns that lead to measurable KPI growth across conversion, engagement, and retention metrics
• Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and iterate as needed
• Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights
• Build cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience
• Articulate product value to customers across channels in a way that builds loyalty and drives outsized impact
• Define user segments and create tailored campaigns for key customer personas
• Develop deep understanding of customer needs through surveys, interviews, and analysis of product usage data to build messaging that resonates deeply

Qualifications

• 3+ years experience in Product Marketing, Growth or Product Development, with demonstrated expertise in launching new products and driving customer growth, adoption, and retention.
• Deep experience managing mobile marketing campaigns (push, SMS, in-app channels) using modern marketing and CRM tools
• Demonstrated ability of creating effective go-to-market (GTM) plans and project managing across cross-functional teams through execution
• Comfortable working in a fast-paced, dynamic environment with distributed teams
• Capable consumer of modern analytics tools; strong ability to translate data into actionable insights
• Strong writing skills and careful attention to detail
• Natural problem solver and thoughtful marketer
• Self-started, solution-oriented, and can-do attitude
• Understanding of the global digital lending/ banking and/or consumer mobile ecosystem (preferred)
• Hands-on experience launching and scaling products for developing markets (preferred)
• Competent in using Braze or similar marketing CRM (preferred)