Lead, Product Marketing Manager

As the Lead Manager, Product Marketing you will head up the marketing team for Zynga Poker, the world’s largest free-to-play mobile poker game, which celebrates its 15th year in 2022.

Working closely with the game team discipline leaders and central marketing peers, you will grow the commercial success of the product. You will lead in developing outstanding marketing strategy and groundbreaking go-to-market plans for future releases and content, you will be at the core of the decision-making.

You’ll partner with Consumer Insights and the game team to influence the product strategy and roadmap, ensuring the game satisfies consumer needs and business objectives.

KEY ROLES & RESPONSIBILITIES

• Closely liaise with functional marketing leads to develop and execute coordinated marketing plans for our games
• Work with Product Management and Design to provide detailed marketing forecasts and executive presentations at key product milestones, both when live and in production
• Analyze the performance of all marketing programs to identify the best opportunities for optimisation, and regularly iterate to improve performance
• Identify value propositions and key messages that bond the right players to our games
• Write creative briefs for internal or external agencies to ensure all teams produce outstanding creative which is consistent across all channels and resonates with consumers
• Be a “marketing ambassador” between the central marketing teams and game teams
• Ensure goals and incentives are aligned across all teams including the game studio, platform partnerships, marketing creative, lifecycle, paid acquisition, social and app store optimization
• Work closely with the game development teams and studio leadership to define feature development and the messaging and marketing of all key features
• Lead a marketing team passionate about product marketing, social/community, and creative

REQUIRED SKILLS AND EXPERIENCE:

• Significant leadership experience
• A passion for mobile / video games
• A curiosity about and knowledge of poker
• Shown experience in free-to-play game marketing with a strong background of success and results across multiple game projects
• Experience in launching titles and working on live games as a service
• Understanding of free-to-play acquisition, retention, and monetizing key product indicators
• Experience in international marketing strategies
• Strong influencing skills; effective cross-functional driver
• Outstanding written and oral communication skills
• Ability to be flexible on a day to day basis with task priority

WHAT DO WE OFFER?

• Competitive salary, bonus plan, Zynga RSU’s (Restricted Stock Units), ESPP (Employee Stock Purchase Plan)
• 401K Company Match Contribution
• Medical, dental, vision, EAP, life insurance, and disability benefits
• Virtual mental health and neurodiversity support programs
• Family planning support program
• Generous paid maternity/parental leave
• Subsidized backup child care
• Discretionary Time Off policy for many employees
• Flexible working hours on many teams
• Culture of diversity and inclusion including employee resource groups
• Work with cool people and impact millions of daily players