Email Marketing Specialist

As the Email Marketing Specialist, you will play a vital role in our marketing and communications efforts. We need someone with a keen eye for detail who is data driven, analytical, creative and excited to test and optimize the email channel. We’re a small but growing team so there’s plenty of room for professional growth and possibly to work with the rest of the marketing teams on projects. We are very team oriented and want to make sure everyone is hitting their goals, learning and having fun while driving the business forward.

Responsibilities

• Executes email strategy including marketing and operational automations
• Maintains project management (Monday) tickets and communication cross functionally with design, sales and operations
• Provides thorough email proofreading and testing with strong attention to detail
• Actively participates in brainstorming and strategy development for better customer experience and to achieve goals
• Assists with pulling data and generating reports on email testingIdentifies target audiences and creates segments
• Monitor competitive landscape to identify industry trends and best practices for email and SMS
• Supports Email Marketing Manager and the marketing team with channel execution and reporting success
• Bring new ideas, examples and fresh perspective to our email programs

Requirements

• 1-2 years experience supporting email and/or SMS marketing with a brand or agency
• Experience in planning, building, executing and reporting email campaigns and automations
• Strong understanding of email service providers, CANSPAM and privacy
• Excellent verbal and written communication skills
• Experience working with email marketing software/marketing automation platforms
• Microsoft Office/Google Suite skills
• Strong Excel skillsHighly self-motivated and directed
• Demonstrated ability to prioritize and manage multiple projects / campaigns at a time

Bonus Skills

• FinTech experience
• Active Campaign experience
• Experience in file management
• Startup experience

Benefits

• Fully remote work environment
• Flexible work schedule
• Competitive healthcare and benefits package
• Untracked PTO
• 401k company match program