Content Strategist

Hey, we’re Playbook. We are making it easier to build wealth. By combining tax optimization best practices with financial automations, we are creating a step-by-step system to make building wealth simple, straight-forward & achievable.

Today, we are a small and productive team with a strong background in consumer products across Credit Karma, Opendoor and Microsoft.

Playbook is funded and backed by Atomic VC.  Other Atomic companies: ‘Hims & Hers’, ‘Homebound’, ‘Bungalow’ and many others.

Who You Are:

• You thrive in a startup environment.  You’re scrappy and adventurous. You leverage all resources at your disposal (not just the obvious ones). You appreciate the fast pace and ever-changing nature of startups. You’re absurdly persistent and you take pride in doing more with less.
• You’re a proud co-owner. You have a sense of urgency — not the frantic kind, but the quick and deliberate kind. You know how to separate what must be done well now and what can be improved later. You take initiative to make the team more efficient.
• You’re curious and think BIG. You like to think about how things “work”. When you don’t understand, you keep digging until you understand it. When you don’t know, you say you don’t know. When you’re wrong, you say you’re wrong and that’s A-okay.
• You’re a light. You have infectious enthusiasm. You speak up and share your thoughts, and create a safe space for others to do the same. You’re comfortable showing vulnerability, and listening when others do too. You love celebrating big wins.
• You put the team first. You’re reliable and fully invested in the task at hand. You’re patient and flexible with teammates. You know that your best work happens when you’re happy, healthy, and rested. You prioritize wellness and vacations, and encourage your teammates to do the same.
• ‍You’re a straight shooter. You over-invest in communication but do it to understand, not to convince people you’re right. You’re open to suggestions and criticism. You use approachable language, not jargon. You’re open and honest, and you trust others do the same.
• ‍You see the big picture. You care about doing the right thing. You value diversity and go out of your way to ensure others feel welcome. You enjoy hanging out with your teammates, are low-ego, and make the workplace more fun for everyone.

Your Strengths:

• Experience. 4+ years of copywriting in a high-growth consumer company.
• Copywriting. You can simplify. You can tell a great story. Your writing delights.

What You’ll Do:

• You’ll be our storyteller. From the user’s first introduction to their daily interactions in product.  You’ll create and tell our story to the user.
• You’ll shape the brand. As our champion storyteller, you will have major input into the company’s brand and future direction. You will be responsible for the evolution of our brand.
• You’ll make the complicated simple. You will constantly refine and update all the screens in our product to make sure that understanding ones finances is simple, easy and delightful.
• You’ll create and publish content. As part of the PLAYBOOK team, you will move fast. Whether it’s designing a scalable content strategy or pushing an instagram post, you’ll constantly be creating and publishing quality content.
• You’ll become an expert on new social channels. You’ll create winning TikTok campaigns.  You’ll develop ‘Influencers’ into a viable and effective acquisition channel.
• You’ll create something meaningful. Financial empowerment is one of the few achievable goals that instantly improves peoples lives, outcomes, and happiness.  We are making it simpler and easier for people to build wealth so they can better realize their dreams for both them and their families.