Senior Brand Manager at an FMCG Company – Westfield Consulting Limited

Westfield Consulting Limited – Our client, an FMCG company, is recruiting suitably qualified candidates to fill the position below:

Job Title: Senior Brand Manager

Location: Lagos

Job Description

• We are searching for an experienced Brand Manager to work closely with the marketing and production team on several retail product lines.
• The ideal candidate for this position is an energetic professional who is able to multi-task effectively, offer quick and accurate advice and provide creative input to help advance our brands.
• To ensure continued profitability and volume growth of the assigned brands through effective, well coordinated planning and prudent/innovative deployment of marketing and fiscal resources

Responsibilities

• Ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers.
• Monitor marketing trends and keep a close eye on competitive products in the marketplace.
• Regularly meet with clients and senior management, and oversee a team of junior marketers.
• Developing, implementing and executing marketing initiatives and activities for assigned brand
• Responsible for more executing marketing campaigns; managing and developing P&L and driving market growth.
• Conduct initial market research for a brand, gathering data about where a product fits
• Develop monthly objectives with their team with the goal of increasing a brand’s value
• Developing marketing strategies and introducing the brand to the public.
• Perform regular market research studies to gather important brand data
• Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
• Assist in the design of retail packaging as well as the creation of in-store marketing displays
• All other duties that may be required of him/her by the management in line with the job role.

Requirements

• He or she must hold a B.Sc or HND in any suitable in Marketing, Advertising or related field
• An MBA Marketing will be an added advantage
• Minimum of 14 years work experience, out of which 4 years must be at Senior Brand Manager’s level
• The incumbent must be comfortable with traveling to different part of the country and must be organized to keep track of brand details
• Excellent written and verbal communication skills
• Strong research and analytical skills
• Knowledge of CRM software
• Ability to think creatively and innovatively, forecast and identify trends and challenges
• Budget-management skills and proficiency
• 5+ years’ experience in brand or product management
• Strong project management skills
• Exceptional verbal and report presentation abilities
• Extensive experience in packaging design and retail display creation

Application Closing Date
Not Specified.


Method of Application
Interested and qualified candidates should send their Applications and CV’s to: [email protected]