Retail Sales Representative - Dayton

Food. Purpose. You.

As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Yoplait, Annie’s Homegrown, Old El Paso and more. Headquartered in Minneapolis, General Mills had global net sales of US$15.6 billion during fiscal 2017. We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.

EOE/Minorities/Females/Vets/Disabilities

Many General Mills products are already #1 or #2 in their categories, and our sales professionals continue to help us gain market share. As part of our team, you will sell established brands, introduce new products, and stay in front of our customers in new and creative ways.

Successful sales employees showcase:

• Foundational selling skills and product knowledge

• Familiarity with business analytics systems and tools

• An understanding of volume and profitability

• The ability to influence decision makers

• A strong network of professional relationships

To optimize in-store conditions of General Mills products within a defined retail selling territory. Activities are focused on timely execution of DMSP- Distribution, Merchandising & Display-selling, Shelving, Pricing.

1. Effectively sell and accomplish Account Team and the NRO DMSP priorities; achieve NRO targets

(D) Distribution (Established and New Item)

• 100% of authorized new and established products tagged &/or shelved within the prescribed timeline

(M) Merchandising and Display- Selling

• Sell incremental inventory to support account ads, consumer coupon drops (FSIs), in-store coupon demos, seasonality, and Division priorities
• Communicate with supplemental labor resource to fill permanent displays with inventory where applicable (see #2)

(S) Shelving

• Ensure shelving is set to planogram (POG), where available. In lieu of POG, shelves should be set according to the General Mills shelf standards
• Share-of-shelf is equal to POG. In absence of POG, the share-of-shelf is equal to or greater than market share. Focus on Big G
• Ensure all resets are completed timely and properly; pursue supplemental labor resource as needed (see #2)
• Place Point-of-Sale (POS) or shelf trays based on quarterly priorities

(P) Pricing

• Ensure pricing is aligned with competitors and the rest of the product line
• Report pricing discrepancies to Supervisor and Account Team

2. Identify and communicate priorities to Supplemental Labor Resources

• Proactively identify & sufficiently communicate in-store priorities to ensure successful execution on (D) Distribution, (M) Merchandising and (S) Shelving objectives
  • Ensure activities are completed within timeline and in accordance with GMI standards

3. Maintain optimum retail coverage patterns

• Follow the retail coverage plan by visiting stores on the prescribed time and frequency

4. Maintain updated and accurate records

5. Develop and maintain positive working relationships with Key/Customer Account Managers, retail customers (store personnel, district managers, etc), NRO team members, NRO supervisors, and other Account team members as appropriate

6. Maintain confidentiality of all proprietary GMI data and materials

MINIMUM REQUIREMENTS:

• Must live within 30 miles of Dayton, OH (45424) – which is the center of the territory to be covered
• Have 1 year of transferrable work experience
• Minimum high school diploma or equivalent; Associate’s degree in any major is preferred
• Have a valid driver’s license with a satisfactory driving record
• Must be able to lift 20 pounds throughout the day
• Intermediate computer knowledge (Excel and iPad knowledge preferred)

REQUIRED SKILLS:

Ability to build relationships and establish rapport with customers, strong interpersonal skills, planning & organization, results orientation, teamwork and intermediate computer skills within a windows environment. Self-starter with the ability to work independently and with minimal supervision.

Ability to communicate effectively with:

• Fast-paced oral presentations in a retail environment
• Written inter-company e-mail
• Supplemental Labor Sources

COMPETENCIES:

• Deliver outstanding results
• Customer expertise
• Influencing others
• Communication
• Technologically Savvy
• Learning Agility
• Maturity and Adaptability

DIMENSIONS:

Spends 100% of time representing GMI product line with retail customers

PERFORMANCE MEASURES INCLUDE, BUT ARE NOT LIMITED TO:

• Maintaining Call coverage patterns
• New Item Visibility objectives
• Established Distribution objectives
• Merchandising and Display-selling objectives / Survey-Selling results
• Shelving objectives / Cereal Store Level Questionnaire
• Pricing objectives
• Effective communication with Supplemental Labor Resource / In-store execution results

PHYSICAL JOB REQUIREMENTS FOR RSRs:

• Typical workday is 8:00am to 5:00pm. This includes store-store drive time, lunch, and 2 hours of weekly administrative/planning time.
• All full time RSRs are required to drive and maintain their company car in compliance with company policy, and part time RSRs must have a reliable vehicle, carry a valid driver’s license, have appropriate insurance, and maintain a satisfactory driving record.
• Ability to sustain frequent and/or long drive times.
• All RSRs must be able to lift up to 20 pounds at a time (moving shelves, boxes, and equipment).
• When making calls RSRs will park away from front of store.
• Some territories require overnight stays.

LOCATION REQUIREMENTS FOR RSRs:

RSR’s are expected to live within a minimum of 30 miles of Dayton, OH (45424). Location requirements may vary slightly, depending on the position.

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