Analyst, Planning & Optimization

Job Description

Company Overview:

Accuen is Omnicom Media Group’s programmatic agency, operating the industry’s first open and flexible platform for programmatic media buying for the world's leading marketers. With specialists in 60 countries, Accuen delivers market-leading solutions across channels, transforming data into competitive media advantage. Accuen is seeking a P&O Analyst to play a central role in in delivering exceptional campaign performance that exceeds client expectations.

Position and Responsibilities:

The P&O Analyst position is responsible for managing client relationships, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs. Have the ability to translate those needs into trading objectives, the willingness to implement trading strategies into trading systems, as well as dive deep into large data sets, execute analysis, and develop advertiser insights. The Analyst works to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client. They also work collaboratively with their peers, sharing trading and campaign insights with the group.

P&O Analyst reports into the Sr. Manager. Responsibilities Include: Client Engagement

• Manage client campaigns including: strategy development, project management, report delivery, and client communication
• Assist with new business proposal creation and distribution
• As requested, work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues
• Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ, including DSPs, DFA, Data providers, etc.
• Manage client relationships

Planning and Optimization

• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before campaign launch date.
• Master media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful strategies to meet them, and then some
• Hands-on execution and in-the-field management of client campaigns
• Strong understanding of Accuen best practices and when to apply them on client campaigns
• Geek-level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
• Translates basic campaign goals to Optimization tactics across all platforms
• Executes basic QA of assigned campaigns
• Executes basic reporting analysis using Accuen and 3rd party planning, activation & measurement tools
• Manages Salesforce at the account level inclusive of plugs as needed
• Learns trading and optimization across primary platforms

Insights

• Organize and pivot data information in a digestible fashion
• Responsible for thoroughly understanding all data targeting solutions under AIP
• Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
• Provides in-field support to the regional AM team as subject matter expert on campaign insights
• Acts as liaison between Programmatic Solutions and Analytics/ Data Sciences teams to ensure Accuen is building and streamlining automated Insights tools
• Apply query techniques to make sense of impression, click, and action data

Required Education & Experience:

• Bachelor’s degree in Economics, Statistics, Mathematics, Engineering, Finance, Applied Sciences, Operations Research or Industrial Engineering degrees strongly preferred
• Experience analyzing and drawing recommendations from large datasets using analytics software including: Excel strongly preferred
• Digital experience: DSP, GDN, Ad Network, Publisher, Media Optimization, or SEM strongly preferred

We are proud to be an EEO/AA employer M/F/D/V.

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