Marketing and Sales Coordinator
Job Description
Job SummaryMarkets and sells products or services to established clients.
Analyzes consumer behavior and directs efforts to maximize the demand for the company's products or services.
General Accountabilities
Markets and sells the company's products or services.
Projects a warm, inviting and trustworthy image on the phone.
Prepares bids and quotes.
Answers customer inquiries.
Researches new product requests and writes orders.
Negotiates pricing and availability with vendors.
Tracks and prepares reports on daily, weekly, and monthly leads and sales.
Ensures consistent presentation of company image through digital, print and social media advertising.
Seeks new forums for company advertising messages and tracks how competitors and consumers react.
Estimates the potential demand for a company's products and services.
Determines best way of reaching consumers.
Develops a pricing strategy to maximize profits.
Conducts surveys to evaluate effectiveness.
Outlines campaign goals, works closely with sales to ensure they are achieved, and tracks public responses.
Promotes products or services at conventions, press conferences, seminars and trade shows.
Sends customized e-mail invitations to selected clients and prospects deemed crucial to an event's success.
Identifies leads by monitoring trends that may suggest demand for new products or services.
Determines the most likely sources of new business, using a point system.
Refers data to sales to focus their attention on productive leads.
- The company reserves the right to add or change duties at any time.
Education: Bachelor’s degree in marketing, business administration or a related field
Experience: 3-5 years of related experience; or the equivalent combination of education and experience
Skills
Excellent verbal and written communication
Persuasion
Negotiation
Service orientation
Social perceptiveness
Active listening
Critical thinking
Time management
Management of personnel resources
Technical Writing
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