SEO Director

We are looking for a Director of SEO to work on  key enterprise clients. Our ideal candidate will have a passion for establishing strong relationships with their clients (1-2), strong experience solving technical SEO and holistic search challenges, and the skills and drive needed for evolving SEO campaign delivery. You will work with a group of amazing SEO team members who you are able to learn from and bounce ideas off of. Read on, if this sounds like your next challenge!

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

*If you reside in Colorado or New York, please follow this link to view Colorado/New York compensation information and apply for this role. Residents of all other states are encouraged to apply to this posting. Compensation packages for employees and applicants outside Colorado/New York may differ from the Colorado/New York compensation information and are based on a wide array of factors unique to each candidate and location, including but not limited to skill set, years & depth of experience, education and certifications, and geographic location. This may differ in other locations due to cost of labor considerations.

*This position may be performed remotely in most states within the US, with some exclusions

**This position is not eligible for immigration sponsorship

You Will Be

• Managing a team of 5-7 account managers by guiding SEO strategy, identifying account opportunities and obstacles, and developing communication skills
• Closely overseeing and facilitating the onboarding of new accounts that fall under direct reports
• Interfacing with direct reports’ clients to collect feedback, articulate value, present strategy and strengthen the relationship
• Spearheading SEO strategy on select large growth programs
• Act as primary channel relationship owner for Enterprise clients, communicating campaign wins, challenges, and learnings. Relay client objectives to supporting SEO team members, and provide constructive feedback to managers as needed
• Providing bi-annual performance reviews and customized professional development plans for direct reports
• Maintaining the ability to train account managers on all SEO fundamentals, including technical best practices and troubleshooting, keyword semantic strategy, international SEO, local SEO, site migration tactics, onsite optimization, user-experience, holistic paid media and SEO collaboration and algorithmic factors
• Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening and conflict de-escalation
• Continuously refining and updating the training process and materials for new hires
• Leading Earned Media-related discussions and partake in internal or public speaking opportunities
• Maintaining sufficient knowledge of core digital marketing channels, including offsite, affiliate, paid search, social media, content marketing, and email marketing.
• Assisting sales team on audits, decks and pitches for prospective SEO clients
• Improving business processes & workflows to better enable collaboration & efficiency between account managers, clients, and business units such as web development, accounting or marketing
• Spearhead development of new department deliverables based on Earned Media industry evolution and opportunities
• Report to the Head of SEO and other senior leaders on key client service pillars: same store growth, retention, new business and partnerships
• Identify critical client/account issues and escalate them to appropriate executives in a timely manner
• Anticipating the needs of the Head of SEO and providing concise, actionable information on account opportunities, account obstacles and direct reports
• Directly manage 2 – 3 high profile accounts to stay current on applicable technology, tactics and industry trends
• Using the account to test and learn new strategies, features and platforms and share findings with the SEO department

You Must Have

• 4-7 years of experience working in SEO within an agency and/or client environment.
• Minimum of 2 years prior staff management with development and mentoring experience
• Extensive experience developing, optimizing, analyzing, and reporting on SEO campaigns for a diverse range of clients and verticals (e-commerce, enterprise, and lead gen preferred
• Experience in enterprise international SEO, global SEO strategy, international search engines best practices, hreflang, keyword localization tactics and site cannibalization reduction strategies
• Demonstrated technical SEO experience with large-scale enterprise site migrations.
• Exposure to paid media and SEO collaboration
• Familiarity with Local SEO principles for local profiles, landing pages, reviews, ratings, and citations management
• Understanding of Core Web Vitals (CWV), page speed optimization recommendations and related CWV measurement strategies
• Strong familiarity with HTML, CSS, Schema, JavaScript and general CMS platforms (as it impacts SEO)
• Experience with analytical tools such as Google Analytics, Google Search Console and Google Data Studio
• Robust knowledge of SEO tools such as Ahrefs, SEMRush, Moz, Screaming Frog, etc. and how to utilize APIs for data reporting
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Bachelor’s or related four-year degree